You blog because you want to share your knowledge; You also write a blog because you want to drive traffic to your website and rank high in search results.
You already know the basic SEO stuff related to on-page factors and link building, but there are many other factors that get overlooked.
Granted, you’ll never crush them all, but it’s worth spending some time on the easy ones to make sure your blogs have a more meaningful impact.
Here are five simple but effective tactics you should use.
awesome headlines
How do great headlines help your rankings?
Well, more clicks on the search results increase your rankings because the algorithm will give your blog more value.
So if you rank relatively low, but get a lot of clicks, your ranking will go up. However, if you rank high and get no clicks, your blog will be deemed irrelevant to that search term and your ranking will drop.
Therefore, eye-catching headlines improve your rankings.
Use images to improve your ranking
Using images to link to your blog will increase your rankings and provide some diversity to your backlinks.
The Alt tag informs search engines about the content of your image. When using an image to link to your blog post, the Alt tag serves as the keyword.
The best way to get these link-based backlinks is to create an infographic for others to use – ask for an image backlink to your original post.
Do-follow vs. not to follow
Your goal is to get follow links because they show that your blog is of high quality and a reliable source of information.
The problem is that there are a lot of profile sites and blogs only provide no-follow links. Too many of these will make your blog appear unreliable, which is not good.
Buying on links (say you don’t do that) is the fastest way to ruin your rankings. Instead, focus on guest blogging for high-quality blogs.
Links to trusted blogs
Outgoing links are just as relevant as incoming links.
As a trusted, high-quality blog, you are expected to link to other high-quality blogs if you want to increase the value of your blog in the eyes of search engines.
Short or long blogs?
Well, yes, you could probably write a high-quality, informative and useful blog post that’s short, but search engines love long content.
But not only should your content be long (but still high-quality, relevant, and informative), you should also work to get feedback. This will help increase the duration of the unique content of each post.
Although none of these ideas are revolutionary, they are often overlooked. Simple and easy to carry out, these tips will help you get more out of your blog.
Feel free to leave a comment if you have any more ideas on how to get the best rankings for your blog, or if you have any questions.