When it comes to getting your business off the ground, like the cleaning business, marketing strategies, used at the right time and in the right combination, can definitely deliver results; For your cleaning business, opportunities are opening up one after another.
What is an Elevator Pitch?
Have you ever taken an elevator? Have you ever noticed how long it takes? An elevator ride is an average of 60 seconds or so. So an elevator pitch is your sales pitch, which you deliver to a prospective customer within about 60 seconds. Can you do that?
Apparently, believe it or not, 60 seconds or 1 minute is a long time if you don’t know what to say, and too short if you have a lot to say. So create opportunities for your cleaning business by preparing an elevator pitch, practice it until your presentation goes natural and see how it works wonders. By the way, it’s called an elevator pitch because of the length of the pitch and it doesn’t necessarily have to be done only on elevator rides.
What is included in an elevator pitch?
First of all, can you summarize your business and services in a short 60-second explanation? If you can. First, write down the key points of your business and the key points of your services. Then work on those key points to create a few lines about your cleaning business, first marketing it for yourself. Sound convincing enough? That’s the first line of your speech: interest. Say something that interests the other person you are talking to. You need that person’s attention for 60 seconds and you need that person’s attention right away.
The person you are talking to may not be directly your prospect. However, you may know someone who could be your potential customer, or it could be vendors or contractors who can help you with your business. So whatever they are, always do your best to deliver an elevator pitch.
So to make this work, use memorable words when talking about your house cleaning business. Memorable words are often remembered because they had an impact on the person. Therefore, use these words or phrases when making your presentation. For example, you can say, “With cleaning services, you can save a lot of money. I can help you on which services to choose to get the best deal.” So after saying something memorable, you can end your speech by repeating your name and that of your house cleaning business as well.