If you’re not new to anything marketing, believe me your headline is your selling power, it’s the psychology behind every successful marketing campaign. This is why it’s important to know the right ingredients or recipe to create sizzling headlines that sell.
1) Find out your prospect’s wants and fantasies, not yours: Find out what your prospect or customer wants, their likes, fears, fantasies, etc. it’s what actually creates the psychology to buy, or in this case sign up for your CPA offer; so make your title from the client’s point of view, not yours, remember that you are not writing for yourself but for your target audience.
2) Spice it up with catchy, catchy words: There are some powerful and more effective words in marketing; these words have been used over and over again by many top companies, offline and online websites and the results have been tremendous and mind blowing; Many Fortune 500 companies still use these words in their various advertising and marketing campaigns, and it has been quite successful; These words can be very effective in creating hot headlines, especially for that all-important CPA offer; Below is a list of these words that you can also include when running your CPA advertising campaign;
-“Free”: the word free is still a powerful word, for me this is the most expensive word, you can ask those who publish PPC ads to determine the offer price of this word. Head sentences with the word free like the following; Free trial offer, Free for new members, Request a free report, Try it for 10 days for free, Facts to earn free money.
-“News”: people want to know what’s new in the city and will not hesitate to spend everything they have to try the new things in the city; the following words are phrases associated with “new”: new and improved, it’s here, just published, fresh off the press, etc.
-“How To”: people are always wanting to know how to do things. how to solve your problems, how to make more money, how to get something, etc., and you wouldn’t waste your time getting your hands on a “how to” offer.
“An absolutely incredible but true statement” – something that sounds incredible and yet to be heard really surprises your reader, who will immediately require more information; Examples of such words are Over a Billion Sold, Money Back if Not Satisfied, Risk Nothing, etc.
“Good Deal”: everyone wants a good deal and they keep going to see what it is about, phrases like; Fantastic savings, less than half price, etc.
3) Keep it short, concise and to the point: Remember that you are not writing an essay contest where you have to play with words. so this is not the time to embellish and spice up the words. You have to be brief in delivering your message, remember that your target prospect has other things to do and won’t want anything to waste your time; concise to convince you; then straight to the point of seeing why you’ll really benefit from accepting this once-in-a-lifetime offer.
4) Call to action: what will be the essence of creating an offer that does not provoke action; so this is what your headline needs to address, make it seem urgent; human psychology has something to do with beating deadlines, so if you make it a matter of urgency, then the potential prospect will see nothing more than signing up for your CPA offer as unnecessary, causing more paychecks to flood their inbox of mail
