Creating content for social media is an important part of every company’s marketing strategy. It can be a blurb that goes with a link to a video or blog post, or it can be an infographic or meme to help you get a point or two across.
map ahead
Most people seem to completely forget to plan ahead for social media content. This is a mistake. If you create a blog post, for example, you should create a tweet, Facebook post, and other banner ads for whatever social network you plan to share the information on.
Add the content to your calendar
Include social media content in your editorial calendar. If you know you’re promoting a great new product or service in August, then you should also plan to use social content in that promotion, both before launch and during launch.
Create images for social networks
Remember that images are a form of content and you need to create images to share on social media. Images are more likely to be shared than text and are an important part of your social media marketing efforts. Using a variety of images as content, such as infographics and memes, will increase shares and engagement.
Share more than once
It is important that you promote the content you create and that you do it more than once. People don’t check all of your social feeds, so sharing the same content with new banner ads and a new twist on information multiple times will increase your view rate exponentially.
Run A/B tests
Also called split testing, you want to see which moments, headlines, and topics get more attention than others. As you collect this data, you’ll soon know exactly what time is best to share updates with your followers on social media.
Address each audience
Each social network has its own personality, and the portion of your audience that follows and engages with you on each network is usually slightly different. Therefore, it is important to ensure that the content you create for each network is unique to that network.
Create content often
With social networks you need to have content for every day of the week and share it more than once a day. This may seem like a lot of content to create, but it all stems from the basic message you want to convey to your audience based on your promotions.