The fact is that approximately 20% of all your customers will generate 80% of your income. That’s because the other 80% aren’t fully in line with your ideal customer.
There is a way to improve your income exponentially, and that is by hyperfocusing on your ideal customer so that you can attract more ideal customers and fewer non-ideal ones.
1. What benefits does your product or service offer?
Make a list of all the benefits of your product or service. When you think like your customer, you will always think of “What’s in there for me?” Your customer wants to know why they should use that product.
2. Identify pain points you can fix
What kind of pain points does your product or service solve? Does it free up time? Does it end boredom?
3. Determine who needs these issues resolved
Once you’ve put together a list of the benefits your product offers and the pain points your product addresses, you need to figure out who needs those benefits and who has those pain points.
4. Determine the potential characteristics of your customers
Once you have a list of those who could benefit from your product or service, you can make a list of demographics and other factors that people in that group share.
5. Determine the behavior of your customers
Find ways to research the list of people you made earlier so you can get a better idea of the type of behavior your target audience is displaying.
6. What career does your ideal client have?
Can you determine what kind of career your ideal client has from the information you’ve collected above?
7. What price can they pay?
Once you know what kind of career your ideal customer has, you can also determine a fair price point for your product or service based on what they can afford and the value of your offer.
8. Test your assumptions
Once you have a clear idea of who your ideal customer is, you can test your assumptions by identifying a few influencers within your audience and asking them to test your product or service.
Take the answers you get from the information above and test and improve your offers so you can really please your ideal customer.
Using the information learned from all of the actions above, you can really focus your marketing efforts on your ideal customer. Plus, you can use the information to retain the right customers to take advantage of repeat customers and a high level of customer satisfaction.