Is pizza better than a taco?
I had this discussion with my cousins on a weekly basis when I was a kid. After church, our families always took the kids out for lunch. It was often up to the children to decide where we were going. It was Lord of the Flies on a less lethal scale, but it was a battle every week. Each week we had a choice to make, and many times we had to convince the less noisy cousins why a sausage and mushroom pie was so much better than ground beef in a corn husk.
Years later, many cities have combined pizza and taco chains under one roof. How the heck are children going to learn to discuss options when everything is fine in front of them?
However, how do you argue a pizza versus a taco? They are both so different. Both have clear positive qualities, but neither belongs to the same food family. At the end of the day, you cannot (unless you are 8 years old) discuss the subject with real passion or understanding.
Not exactly a direct comparison, is it? Is an orange better than an apple? Again … very different fruits that offer very different flavors to the consumer of each one. They are both nice, but both very different. The same can be said for satellite radio advertising and traditional FM radio advertising. Both can offer positive results to those who use them correctly, but both are very different.
For starters, satellite radio advertising will reach the entire nation. If a business is only interested in reaching a select part of the country or just one city, the medium would not exactly make the most sense to use, as most listeners would be spread across the country, not in a certain area. .
However, if the company wants to reach a national audience and does not have the budget of a major corporation like “Pepsi”, satellite radio advertising can offer some very attractive and affordable options than a syndicated radio show on AM or FM radio. could not offer. compete with in terms of price nationwide.
Each has pros and cons, and each has a unique way of reaching an audience. Understanding what each one does in terms of reaching a target audience is key to making an informed decision when it comes to radio advertising targets. Information is the key to success.