Do you know the great impact that Christian consumers have in today’s market? Target Market News research shows that Christians own more homes, buy more cars and have more Internet access than other segments of the general population. This growing market is an often overlooked group of consumers who buy just about every good and service you can think of.
A large percentage of consumers, teens, baby boomers, and African Americans consider themselves Christians. They cross almost all demographic segments of the population.
Targeting this market offline and online is not as difficult as you might think. I will give you some tips to reach them.
First, let me share this story with you.
Ford goes after the Christian market
Bishop TD Jakes, pastor of a Dallas megachurch with about 30,000 members, organized a conference co-sponsored by Ford Motor Company. They were allowed to hold seminars and display products during the event, which drew 200,000 attendees.
Can you see the benefit of having a captive audience to showcase your products and hear how wonderful their lives will be once they buy it?
This type of marketing encourages sales and can establish you as an authority for your specific niche.
10 Tips for Reaching Christian Consumers
Identify and analyze your target market.
Develop goals to target individual segments of this group.
Research the market potential of your product.
Evaluate the performance of your marketing strategies.
Emphasize product attributes that provide wish fulfillment.
Tailor your product promotions to harness the power of social media.
“Look for opportunities to partner with organizations that are familiar with the Christian market.”
Make it easy to do business with you.
Use multiple ways to offer your business or service.
Develop a marketing calendar.
One last story
Effective use of social media
Stormhoek, a South African winery, the social media strategy started by focusing primarily on blogging. His first campaign began by giving away wine to bloggers. Many of the bloggers, although they weren’t required to do so, wrote positive reviews about the wine, and by the end of the year, wine sales had doubled. The following year, they expanded wine gifts to geeks, one of their target groups. Since then, sales have increased more than 500 percent.
Who wouldn’t like those kinds of results!
Entrepreneurs looking for a competitive advantage understand that marketing to this $ 4-6 billion niche doesn’t just make sense, it makes good business sense. Getting your business ready to reach this group should be high on every business’s radar.