Getting people to watch your YouTube video creations first requires you to understand why they watch videos in the first place. In the broadest sense of this, they are curious about what you have created because your title or topic has intrigued them or someone has sent it to them to take a look at, which increases their level of curiosity and they choose to see your creation because of this curiosity. So knowing this, you will want to employ strategies that encourage people to share their creations and the easiest way to do that is through a “Call to Action” – ask them to share it if they like it or make it visibly easy for them to they do it.
As for your topic, the best way to get on when creating a new video is to create something that ties in with something that is currently trending. Using tools like Google Alerts helps with this, seeing what people are tweeting or posting on Pinterest or Facebook also gives you information. If what is covered on YouTube is general enough or flexible enough, you can jump on these trends, and as people voraciously search online for new, currently relevant content, you have a good chance of catching some of the action.
This is the kind of content that can go viral if you can catch the right waves. The trick is to be able to get ahead of the curve of a creation. It hits the first users / viewers looking to be the first kid on the block to know something and then eager to share their discoveries with Facebook friends, real friends, coworkers, etc. Videos of this type are usually short-lived in terms of viewing, but although they are “hot”, they fly high and fast.
Then come the more selfish types of learning videos. People want to increase their knowledge in certain areas so that they themselves can be more successful, which may include finding ways to earn more money, being better at their jobs, wanting to find new online tools to teach their children, wanting to reach the next level. level in the current trending online games (overlaps with the principle of the cart of what is trending as well). Here you can post content that will continue to have a long-term audience. Your informational videos will be viewed over and over again over the years by ever-growing viewing bases if you’ve created content that is timelessly relevant. You don’t fly as high or as fast as you would creating trending topic videos, but your growth should be steady over time as more and more people take notice of your content.
Now that you have selected the direction of the videos you want to create, for people to see them, you need to create quality content that people want to see. There are several items you need to work on to ensure this quality exists.
Entertainment value: You need to make sure you grab their attention quickly and then hold it if you strive to reach them on an entertainment level. You have to continually push through your video interesting or visually appealing content on them or they will click and go elsewhere. And this requires initial planning to achieve it.
Apparent content value: If your goal is to provide solid value-enhancing insight, you need to make sure your content is deep enough to deliver real value to them that is actually useful to them or you will lose them as followers, so every creation you build must have depth. Don’t put something superficial out there or you may lose them and never get them back.
Emotional value: The best video creations on YouTube contain a good level of emotional value that reaches the viewer. For entertaining and / or trending videos, you want to press certain emotional buttons on a person, such as laughter, sentimentality, bonding with people, pets, children, etc., wishes, such as living rich, living healthy, living thin, traveling , etc. For knowledge videos, emotions include having money to pay bills, traveling, retiring, etc., becoming more popular, famous or even noticed, solving a persistent problem – succeeding or achieving something, etc. The better you can emotionally relate to people in your creations, the more what you create will be seen.
Titles: Take the time to create good titles for your creation. Don’t just create a title that is bland or just describe your content in a “vanilla” way, try to create something that can grab a person’s attention. For example, a basic title to improve your website could be “Improve your website for SEO”; a better one would be “Get your website right with the Google search engine”. The second will attract the attention of more viewers. Great adjectives help improve viewing results.
Brand and consistency: Create a topic so people know what to expect every time you post a new video. This also applies to branding – create a recognizable brand that people can easily remember and spot as they browse for content to watch. Consistency of branding and theme will have those who like your content watch the next release in a series. It’s also a good idea to create different playlists for your creations, so that each playlist can remain consistent within a theme and new releases appear on each playlist as the next installment in the series. If someone finds a video tagged “Episode 9 – Content Title”, for example, and likes it, they will want to watch episodes 1-8 as well to make sure they haven’t missed anything from the series. So, create well-defined playlists that are consistent with a theme, and post videos in a series; This helps to make the previous videos show up and get people to anticipate the next release in the series so that they can watch it at launch time as well.
Call to action: Make it easy for people to watch other videos in your series. Strategically place YouTube “flashcards” and annotations on your creations that direct people to your playlist so they can see all of your related creations or the next video in the series. Note: I like to always use the “Open in another window” option when adding them so that people also have a chance to finish viewing the existing creation. This, by the way, also has the added benefit of improving your video viewing stats.
These are just a few general ideas to help you improve your YouTube video viewing stats. Combine these strategies with effective video promotion techniques and your created content will get good exposure on YouTube.