Content marketing and SEO are two frequently used terms and widely discussed topics in digital marketing. What eludes the most is how they work together and the importance of it. First, let’s take a look at both of them separately.
SEO: It stands for search engine optimization. It is a series of approaches made to improve search visibility, ranking and also the traffic coming to a page of a website. The ways to achieve this are by optimizing meta tags, title tags, link building, backlinks, using strategic keywords, and much more. Most website traffic starts with a search. Therefore, it is important that a brand building strategy includes SEO.
Content Marketing – First of all, content can exist in various forms: blogs, infographics, podcasts, videos, and much more. No matter the form, you have to attract, engage and inform with valuable content. Content marketing is a broader approach that, along with SEO, is part of your digital marketing strategy.
A digital marketing agency must remember that planning a content strategy that effectively integrates SEO as part of it works well not only for the target audience, but also for Google and other search engines. Here are the reasons why closely linked content strategy and SEO ensure the success of your inbound marketing strategy and branding strategy as well:
1. SEO questions. Content responses.
First of all, link building, possibly the most important factor to consider in your SEO strategy. Simply put, getting other websites to link to your website is called link building. How does it help? Drive referral traffic and increase site authority and ranking. When multiple reliable backlinks are made to your website, the major search engines rank your website pages higher. Effective backlinks are built with high-quality content. What qualifies as high-quality content? Relevant and engaging content that is share-worthy and persuasive. When your content is compelling, other sites are more likely to link to your website. The other strategy to improve your website ranking is to create guest posts. These posts are placed on high domain authority external sites along with a bio and should include a link to your website.
2. SEO leads. The content follows.
The important words and phrases that allow people to find your content and website through various search engines (including Google) are called keywords. They are the most important component of SEO. Each business or site will have unique keywords specific to their business or field. Keyword strategy involves including keywords and keyword groups in title tags, URLs, and meta descriptions so that people can easily find the business simply by searching for it. In addition to this, keywords should be incorporated into the content strategy as part of landing pages and blog posts. Essentially, SEO plans the keywords to be delivered and the content provides them.
3.SEO is forever. The content continues to deliver.
SEO is not a one-time permanent process. It is one in progress. It requires constant maintenance. This is because Google is constantly demanding fresh content. Recently updated pages with quality content are constantly indexed and rank higher on SERP (search engine results page). That’s why the majority of B2B marketers (about 72%) and digital marketing agencies are producing more content than they were a year ago. The only way to target and engage your audience is to regularly post engaging content.
One could go so far as to say that SEO and content are sides of the same coin. One doesn’t work well without the other. Finding a workable balance between the two parties forms an effective entry strategy. You get more traffic, rank your website higher, and compel your target audience to keep coming back for more.