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Why hire a web developer for your project?

Professional web developers are specialists

Every once in a while when I contact small businesses to generate new clients, I come across a business owner who tells me that a friend or family member created their website for them. And as you can imagine, I’m curious to know more. Therefore, I will listen carefully when the person tells me how much he got for the work on the site. I’ll even ask what the web address is and if possible find out what they like best about your website. Often times, it is the price that they remember above all else.

Now there is nothing wrong with a friend or family member building a website for your small business, just like there is nothing wrong with a friend or family member working from home. However, there are almost always benefits to having a professional do the work, either in your home or on your website. For example, you can let your nephew paint the kitchen, but would you let your neighbor, the doctor, reinstall it? Probably not. Why? Because he is not a professional electrician. Even if he can do it, he doesn’t do it regularly. It is clear that the project and the importance are key in your decision. So why would the virtual home of your business be any different?

Almost every time I see “someone I know created mine” websites, I see one or more indications that the person was not a web developer or web professional. You don’t always care, but there are almost always clues to that effect.

The advantages of hiring a professional are long term and sometimes not easily seen. But don’t worry, there are advantages.

Advantages of professional development

I often get new clients who have one or more aspects of a web presence but don’t have a website yet or have a website but can’t find it in search engines. This is because there are many aspects to putting your business on the Internet. Some of the greats include:

  • have a place for it
  • Have an address for it
  • Help people find it

All of which, have different details to consider in themselves. When you hire a professional web developer, these facets of your online marketing can be streamlined or combined. Just as a professional electrician knows what gauge of wire is needed and has the right tools and knowledge to simply get the job done, so too will a web designer who is a professional have what it takes to keep it simple but do it well.

Perhaps the most important reason for hiring a professional for your web development project is that you want it done right. Just like a bad wiring job can cost you more in the future, a poorly built website can cost you more in the long run. By hiring a web development specialist to build your site, your business will be found online, you’ll pay less in the long run for edits and changes, and your business will grow from the exposure you receive online.

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