Pokemon is, fundamentally, a game produced by Nintendo that is popular with children and teenagers (mostly) around the world. For them, much of the ‘spin-off’ trade from Pokémon freaks – the stuffed animals, Pokémon figures, Zuken figures – is picturesque but not particularly relevant to their main quest, which is to win the game by becoming a champion. For gamers, interest and concentration are in a totally different part of the psyche than that of a young fan. His concentration is on strategy and technique in front of a computer interface, not on the peculiarities of the characters themselves.

However, there is a completely different group of fans who love the Pokémon themselves and probably wish for nothing more than for Pokémon to be truly real, the way you wished dinosaurs were real as a child. These are the kids who go crazy over the Pokémon animation and manga, not the gamers. These kids like to immerse themselves in the mythological fantasy of a Pokémon world. These are also the kids who are most likely to go nuts with Pokémon dolls known as stuffed animals (Black and White Pokémon is the best-seller right now), black and white Pokémon figures, and just about anything with a stamped Pokémon figure. we have it.

Another group of kids, again, mostly kids, for one reason or another end up drawn to the Pokémon card game. For them, the emphasis is on socializing, winning, and getting rare cards like some of the legendary Pokémon cards, holofoil cards, promo cards, and shiny raikon. Perhaps these children, usually elementary school students, do not have access or are not allowed to a game console, are prohibited from playing computers, or (I imagine) are much more inclined to be with their friends in a real interaction than alone. playing a computer game. In any case, the cards are inexpensive and easy to play anywhere.

But going back to the title and the popularity of soft and cuddly Pokémon toys, isn’t it strange that children are drawn to mutated monsters with amazing and destructive powers and adopt stuffed animals almost like teddy bears? Pikachu looks cute, but you never want to be on the receiving end of that 10,000 volt electrical charge. Pokémon are scary, right?

Japan has shown astuteness and expertise in infusing its merchandise with cuteness over the years. He’s so good at it with Pokémon that even the fiercest among them are deactivated to the point that even a three-year-old could be drawn to them. With more cunning kids, they only know that underneath the Pokemon’s benevolent-looking exterior lurks a formidable punch. In short, Nintendo has marketed Pokémon both ways, and it won.

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