Ogilvy Advertising Secret
The Ogilvy Advertising Company is known worldwide for its ability to create effective campaigns for businesses large and small. Known as an “Ogilvy insider” by many, this New York based advertising company prides itself on standing behind its work and devising the best ways to reach out to businesses. In fact, the company boasts that its clients can rest assured that their ads will appear on the screens of over three hundred Facebook users.
According to Richard Mather, the chief creative officer of Ogilvy Advertising, the company’s advertising strategies are not as conventional as they may seem. In fact, they are far from it. For starters, they employ a unique multi-platform approach which includes television, radio, direct mail, print and the internet – but with a twist. “Ogilvy is much more about reaching people through the unique ways in which they communicate with each other,” says Mather.
This company takes things one step further in its approach to advertising. In fact, one of the most innovative advertising methods it uses is its “marketing on demand” technique. Known for its pioneering work in creative media, this strategy helps to ensure that brands account is not just ranked high in search results, but also seen by a specific target audience at a moment in time. But how does it do this?
An Ogilvy Advertising Secret You Must Know
“Ogilvy advertising works through a variety of different channels to reach clients and prospective clients,” says Richard Mather, creative director of the brands daily update. “The strategy we use involves several different components which are designed to ensure that the adverts reach their intended audience and are in a position to be clicked on.” “It all begins with creating a custom design for each project which includes a title and description of the project, as well as its aim and ultimate audience,” continues Mr. Mather. “Then, based on the brands daily update and client requirements, the graphic designer creates a number of posters and other marketing materials designed to capture the imagination of the target audience.” Each component in the process is designed to build upon the overall theme of the campaign and create something that will engage and entice people – in short, make them want to see marketer moves like that every day.
As part of the process, Ogilvy Advertising creates original articles, blog posts and other content that are posted across the web in various locations. These posts are then repurposed by various international network agencies, including JVZ Communications Limited, to be distributed to various publishers, including SEO and media companies, in an effort to increase awareness of the company. “Ogilvy’s goal is to collaborate with others who are committed to serving the global network community by providing the highest quality content and by encouraging active participation in the global community,” adds Mr. Mather. “We strive to always present the best products and services to the customer and remain actively engaged with our clients’ activities.”
One thing that you can say about Ogilvy Advertising is that it really believes in using all of its might to help its clients achieve their business goals. “The company prides itself on the fact that it works diligently and unselfishly to promote brands worldwide and to provide an excellent service to its customers,” notes Brad Callen, VP of Sales and Marketing. “Ogilvy is constantly seeking new ways to expand and strengthen its image in the advertising and publishing space to stay on top of the trends which affect the most successful companies in the world today.” Now, you know why they’re called the “Gigantic Giant” of advertising!
