Anyone who has ever worked at an industry marketing convention understands why conserving and increasing energy plays a critical role in the success of the event. These savvy business leaders understand that these booths are called trade show “booths” for good reason. At any given time, staff members manning these company displays may experience extended periods of standing as they strategically interact with guests in hopes of generating leads, networking with colleagues, and hopefully putting in the finishing touches. end to one or two sales.

Key Comfort Features Start at Your Company Trade Shows

One of the best ways to ensure optimal ease while handling trade show exhibits often starts with the booth itself. Many professional trade display designers actually offer various features that enhance and prolong the energy levels and comfort of employees. Including an extra level of padding under the rug of these booths may not sound like much, but that layer of cushion can do wonders for the feet and overall alignment of team members working with the crowd during the convention. Plus, adding amenities like countertops, tables, and chairs where needed can ensure that as event hours roll on, all of your staff members have the necessary resources available to provide support throughout the day.

Boost energy throughout the day

Even if your trade show exhibits don’t offer a single ergonomic advantage, there are plenty of techniques you can use on your own to ensure you stay energized and don’t succumb to the aches and pains of being on your feet all day. First, buy a good pair of shoes that are as supportive as possible. While you may be tempted to show off the latest shoe fashions at convention, these events really do designate a time to opt for functionality above all else. Always check with management to determine acceptable styles, and then choose the most comfortable and supportive pair you can find.

Staying hydrated at all times also plays a key role in prolonging your enthusiasm and feeling rejuvenated. Start drinking water the night before the event to ensure you wake up on convention day refreshed and ready to face the crowd. Always keep a thermos or water bottle out of sight, but easily accessible inside your trade show exhibits to ensure you can maintain your vigor for as long as possible.

Finally, regular breaks, as well as consistent snacking, can also be an important factor in your quest to maintain peak energy levels. Too often, employees working trade show exhibits spend a full business day standing in the booth with little or no sustenance and/or downtime, which can quickly wear down stamina and leave staff members tired, hungry and cranky (i.e. no way to interact with potential employees). client portfolio!). Store snacks with your water stashes to ensure you always have a chance to grab a quick bite as needed. Remember, it’s never okay to dine at your trade show exhibits. However, grabbing a quick bite to eat on your way out of the booth before taking a periodic break is perfectly acceptable and you’ll return to your booth feeling energized and ready to optimize your business’ convention results.