Whether you’re just starting out or have a fair amount of experience in online marketing, there comes a time when we ask ourselves, “can I get more website traffic?”

Like any project in any area of ​​our life, to obtain the best results we must start with proper planning. The long route, by taking the time to plan things out, turns out to be the short route in disguise.

Creating a Traffic Building Plan

Before deciding whether to use free traffic, paid traffic, or a combination of both, it’s a good idea to do some research and due diligence on how to approach the traffic problem, specifically in relation to your target market and website/landing page.

Once you have created your website or landing page, we need to create a traffic plan based on some basics such as: search engine optimization (SEO), social media presence, internet ad placement, creating good publicity for your product/service/website by linking to your site from well-known and popular pages, and creating a desirable brand for you and your business.

All of these are important ingredients in driving more traffic to your site, but they are all expected to have a strong foundation, and that foundation is built on value and flow.

Value creation and flow

To get targeted traffic (people interested in what you have to offer and who will stick around long enough to convince them) who have a higher chance of “converting” into buyers, it’s important to design your pages so that value is recognized in the first ten (10) seconds a visitor arrives, and then it is reinforced for another ten (10) seconds, so that some interest can be created.

If a visitor stays on your website for more than twenty (20) seconds, the percentages increase rapidly that this visitor can subscribe or buy.

If you’ve been in the online world for a while, you’ve heard that “Content is King.” Good content creates value (Current Page Value and Potential Value from other pages), which is then translated into Flow.

When there is a balance between how difficult it is to use a website and the rewards earned from that website, flow is more likely to occur. Flow is when a person comes to your site and gets so involved in it that time flies. The person is so committed that nothing else that is happening matters. They are totally having fun.

This is a very critical point in the marketing process. When a person has reached the Flow State, it is very likely that the “Impulse” will take control and inhibitions and caution will fade. So this person is more likely to buy what he has to offer or subscribe to his list.

For this to happen, your site has to be valuable, creating interest, as well as easy to navigate; interest cancels any difficulty in navigation.

Understanding Processes Action

In order to become or remain an effective internet marketer, it is very important to understand the ins and outs of web traffic. First of all, trafficking consists of human beings like us and our family and friends. We all have interests, feelings, and desires that are very important to us.

By putting ourselves in their space, we realize that it is about what they are looking for to solve their individual challenges and problems, and not about what we want them to find or what we want to sell them.

Valuable content and ease of use will attract the attention and interest of your target market. By correctly positioning your site within the flow of Internet traffic, you have greatly increased your chances of attracting the type and amount of traffic to whom you can bring the most benefit.