It is common to come across an entrepreneur looking for a child care business plan, as this market segment is growing and highly lucrative. Find one here that focuses on your business strategy and mentions unique points to score above the competition. Let the plan aim to provide “high-quality child care” to families with young children. Potential clients may have very high expectations of your definition of ‘high quality child care’. Therefore, in your child care business plan, elaborate that the facility will provide a nurturing environment that fosters the growth of self-esteem. It will give the child the opportunity for comprehensive development.

For child care centers to thrive, the plan must uniquely position its service to fight off the competition. Let the “extra features” form the core of your business strategy. Offer weekend workshops for the family. This allows parents to interact with children and teachers at the center. These workshops can also make your program known to potential customers. Keep a teacher on call to attend to children who will be picked up at a later hour. Medical emergencies, meetings and traffic inevitably delay many clients, such as doctors or lawyers. They will be willing to pay the extra fee and remain loyal. Once a month, make Saturday nights available to provide child care for client families. These extra benefits will win over registered families.

There is a large and expanding market for this service as nuclear families become the rule and increasing numbers of women go to work. Still, your child care business plan should clearly describe your target market to take advantage of early sign-ups. Focus on pregnant families, babies under twelve months, and single-parent households.

Alternatively, bulletin boards in public schools, local shops and businesses are the best advertising tools. Traditional word of mouth advertising helps generate ongoing business. Your website will also attract business, especially families moving to your area. The mission of your child care business plan should be to establish the center, seek rapid expansion, and aggressively promote the program. Your profit margins will increase with an increase in licensed capacity.