What is going on with article marketing? I think it’s just as powerful as it used to be, but now it’s part of a much bigger dynamic that we call content marketing. You see, when I started article marketing, I could completely take over Google just by doing it. It would provide the content Google wanted, it provided the links they wanted, and you could do pretty much anything you wanted with pagerank and search page rankings on volume alone.

Now, Google has done what I predicted years ago: it filtered out the duplicate content, spam, and duplicate content that became so popular due to the ease of using am to dominate Google. So when I wrote articles, I built it to survive Google’s final cut on the old style of article marketing.

And now that they have finally filtered out the bad results from article-based search results (what some are calling the Panda update, although there are likely to be many more algorithmic changes impacting the raw manipulation of search rankings with spam and anti-Google policy article writing), article marketing can ONLY be done the way I taught, which is solid content, original content, please do not submit the same content to multiple directories, except in a specific case.

What Google is looking for now is content. happy originals. And now I think content marketing is 10 times more important than it was when I started ranking on Google. I was one of the first to push content as a way to get consistent traffic from Google, and I predicted that Google would filter out spam over time, and that’s one of the reasons I built my business that way. Now, it is essential for everyone who wants traffic from Google. So I think it’s 10 times more important, and I think the demand is going to be 10 times higher now than when I started teaching article marketing.

Whereas before, articles could be used to control search rankings, now things are a bit more complicated. The principles are the same, but the approach is more along the lines of what most people call content marketing. I think it will become the backbone of SEO, just like for years article marketing was a cornerstone of SEO (although, technically, link building was the backbone of manipulating search rankings).