Designing Customized Expanded Content Labels

The product packaging of your brand is one of the most accessible touch points that you have with customers. That’s why it’s important to make sure your labels are communicating the right messages, capturing customer attention and staying in compliance with regulatory requirements – while also being a great branding tool.

In the OTC pharmaceutical, nutraceutical, industrial, and personal care markets, there is a high demand for Expanded Content Labels that can include a lot of information, while still maintaining a clean, sleek look. There are several ways to achieve this without adding additional outer packaging.

ECLs are a versatile, effective, and cost-effective solution for adding large amounts of printed information to your product label. They can be used for all types of product information including safety warnings, health instructions, ingredient lists, and other copy. They can be produced in-line, reducing your packaging costs and providing a more effective and environmentally friendly alternative to inserts or cartons.

Designing Customized Expanded Content Labels for Your Brand

The pressure sensitive booklet label has been around for a long time, and still provides a great option to share a lot of information on a small package. This flexible label is resealable, and is available in many different sizes. It can be folded, unfolded or hinged to accommodate the shape of your product and can also be designed with perforations for easy removal.

With the help of multi page labels, you can provide customers with a plethora of information about your products, improve your branding, and even offer incentives like coupons and cross promotion. These labels can be produced on a variety of surfaces and are perfect for showcasing unique features and benefits, while also presenting your brand as an authority in your industry.

There are a number of ECL labels that are designed with a read and re-apply construction, and can be peeled back from the container to reveal additional information on both sides of the label. This type of label is ideal for ingredient lists and recipes, and can be re-applied as needed to maintain the shelf appeal of your product.

Using re-sealable labels to encourage repeat purchases is an easy way to build brand loyalty and promote sales. You can print a coupon on a separate piece of the extended content label, and your customers can either redeem it when they check out or peel it off at home and bring it to the store with them next time.

With a fold-out coupon style, you can customize your brand’s message and offer your customers an opportunity to win prizes and discounts by scratching off areas on the front of the folded coupon label and entering them into a draw. You can add a bar code or other unique elements to the back of the label for a fun and interactive experience.