Marketing is one of the two key priorities in business. Without it you have no business. It is not something that you should give up full control of your own business. You want and need to be in touch with your customers and their wishes, fears and goals, as well as how they want information from you. For that reason, you cannot depend on a single connection source. This article includes the essential elements for attracting fitness clients.

The thing to remember about each of these marketing venues is that they have multiple ways to help you. The richer the content you have, the more powerful they will be. You’ll attract customers who are looking for what you have, as long as you use titles wisely. You will also improve your search engine optimization if you play well.

• YouTube video can help you attract customers who are looking for a solution to a problem or a specific service you offer. They will find you based on the title that matches their search. This is where you need to think about how your customers think. It is important to think about the goal of each video and plan it from filming to editing.
• Facebook business pages can help you connect and get referrals from your current customers and their friends. That is, if you do it right. You will need to reach out to your customers beyond your services and share your own promotions. Posting for your fans is not the same as advertising. Don’t think of it as a bulleted board at your club’s specials. Think of it as a conversation with the goal of eventual conversion.
• Twitter posts are a more instant gratification. Your client wants them to be news, cutting edge, and the more up-to-date, the better. If it makes them look nifty or improves their status by liking or sharing, you’ve won the Twitter game.
• Blogging is a way to improve your SEO. Do it consistently and use images and videos within it. Basically, you are multiplying your reach when you embed a YouTube video within your blog on your website. Share the link on Facebook or send it on Twitter. One activity and multiple arms.
• Article written in online sources. Write for someone else’s blog. Provide an electronic publication. That makes you organically identified again and broadens your reach in ways you can’t do on your own.
• Pinterest, Instagram, Tumblr and other social networks are coming fast and, like those mentioned above, they will or will be important. If you join, be active. Putting up a Facebook Pro page and then posting every couple of months or even a couple of times a day won’t help. Commit to doing it and stick with it if you want to see results. When you slow down or stop posting, it also prevents your posts from being seen again when you decide you’re in the mood. Facebook will decide that you are not relevant since no one is interacting and even the amount of fans you think you are reaching is not shown in your posts. Other networks can follow suit.

One thing that is not included above is reciprocity. You also need to interact with others. You can’t just throw in constant information. You need to comment, like, and share the information of others openly and generously if you expect reciprocity to flow to you.

If these aren’t skills you have now or want to develop, be careful who you hire, how you train them, and don’t leave it unattended. The biggest mistake most fitness owners make today is not knowing how to get the most out of the media. Doing it and doing it well are two different things. It can be your best friend if you strive for training on how to handle it. It’s highly traceable, almost immediate in response, and can show you a return on your time and energy with little investment.