RED, SCARLET, CARMESON, VERMILION, CARMINE, GARNET, BURGUNDY, CHESTNUT, BROWN, RUBY
When we look at red for a period of time, our breathing speeds up, our heart rate increases, and our blood pressure increases. We are impatient to act. We fill up with energy. Our desires are awakened. We are passionate about a cause. We want to move.
Red symbolizes not only our will to survive, but to do so with an intensity that makes it worthwhile. Red is action packed, emotionally charged, and passionately exciting. He is self-assured and confident.
Too much red makes us touchy, short-tempered, and even angry. We lose track of time, our appetites are stimulated, and we can become frustrated.
Too little red makes us shy, cautious, and withdrawn.
Red is vital to our psyche, if red is a color that you avoid or hate, this is an indication that you are overstimulated to the point of exhaustion and red turns into danger, anger or disgust. You find it aggressive and reject it.
It gives us hope, motivation, inspiration and expectation of what is possible. This is especially necessary when we have a regulated 9 to 5 lifestyle. Coming home after a long tiring day, tired and wanting to relax, to a house full of exciting red carpets or walls, can make you feel like If you weren’t going anywhere, unsatisfied, not in control of your life. The absence of red gives you the feeling that nothing is ever going to change and will eventually lead to depression.
Red is necessary to give us the little spark of “something exciting is possible”.
SHADES OF RED
Here are some psychological observations about the different shades of red:
1. Cardinal or scarlet – This shade contains orange. It is rich and bright and indicates challenging enthusiasm. It is cheerful and more playful than pure red.
two. Vermilion – This orange-red is the most provocative, lively and fun shade of the entire spectrum. Promotes social interaction without aggression, enthusiasm without compromise.
3. Crimson or Carmine – This shade is red with a tint of blue. It promotes sensuality over sexuality. It is the most sensitive of all shades of red, assertive without being aggressive.
Four. Ruby – This shade is a transparent red with a blue tint. This red abandons all personal connections. It is used to convey emotion without getting personally involved – it is a dry commercial color.
5. Burgundy – This shade is deep red containing blue and black. Suggest dignity in action. He receives less attention and is loved by the wealthy. It subtly says “I’m in control, my word is law.”
6. Chestnut – This is a reddish brown shade and signifies a more enriching mode of action. He is less assertive and more diplomatic.
AVOID OVER-SIMPLIFYING
A common misconception in advertising is that red has to do with LOVE. It is not: red is about action, intensity, excitement and “the chase”, it is not about love (love encompasses all colors in balance). Red is passionate, it is not usually sensual. The color red directly influences flirting, teasing, and anticipation – the chase.
Advertising teaches our young people that “the chase” is the same as love … unfortunate misdirection. When sex and love are confused, mature appreciation for the opposite sex disappears. An apple tree is not an apple. The tree itself has been slow to mature, its roots have sunk deep and it has formed weight-bearing branches. Once the time is right, it will bear its apple fruit. Think of the tree as love and the (red) apples as sex. However, advertisers want us to place undue emphasis on passion and sensuality, and by using colors we shake up our emotions. For the less mature in society, this leads to brainwashing and stereotypes. Valentine’s Day is a good example. Think of the red merchandise that you wouldn’t even look at if it were any other day. Bright (and garish) red strikes your mind when you think of sex. But isn’t Valentine’s Day about love? Do you see the misdirection of the advertiser? Next Valentine’s Day, consider making some beautiful burgundy or crimson hearts and see the result.
INSERT RED IN YOUR LIFE
Here are 10 tips for placing red in key places in your home. You need a balance. The red elements interspersed throughout our day give us unconscious bursts of expectation. I suggest many stained glass products because they are translucent and allow for a play of exotic hues at different times of the day.
1. Red painted walls in a kitchen unconsciously inspire us to try new recipes, often on a large scale, it motivates the cook to stay away from mundane meals and try concoctions of greatness! (Make sure your smoke alarm is working!)
2. Hanging a stained glass medallion in front of the kitchen window with a pattern of multi-hued reds will connect the exterior with your interior expectations. It expands your world and gives you the feeling that there is something to look forward to when you are done cooking.
3. Red mattes around a framed photo or painting add a very personal touch of promise to the landscape or person in the image. I suggest bright red mosaic tiles for a distinctive look!
4. Although the scattered red tiles in the bathroom are quirky, they tend to help get the blood pumping in the morning and can stimulate positive dreams at night. Try to keep the tiles in a localized pattern or in a straight line, the random scatter is too contrasting and difficult to see.
5. The bathroom or kitchen is also a good place to install a stained glass skylight with rippled clear glass and some red jewelry or glass chips in your choice of pattern (rippled clear glass will diffuse direct sunlight).
6. A decorative red-infused fireplace screen or stained glass room divider in front of a bay window adds privacy and color to your space. Again, spot prints of red highlights will create excitement and unconsciously allow your eye to find the benefit it needs.
7. Installing a stained glass saturated with red glass in your bedroom will increase libido, bring light and cast reflections throughout the room. Twisting red strips of fabric around tall bedposts or using a red fabric heavy quilt is a welcome touch.
8. Red curtains do not work well unless they are customized for the space. They can easily dominate a room. If you’re going this route, go for a burgundy or carmine shade and compensate with a lighter cream, champagne, or blush under the curtain. It is also helpful if the curtains are gathered in a puddle of fabric on the floor or tied with red or transparent fringe beads. Red curtains will darken a room. Psychologically you want your room to be cozy or you won’t spend time there.
9. The fireplace is a wonderful place to add pops of red. Wall sconces mounted on both sides of the mantel balance the myopic focus of the burning flame. If you use stained glass infused with red, your eyes can see the color whether it is on or off.
10. When you are sitting in front of a burning fire, your vision is usually directed to the brightest place and the rest of the room may fade. Let’s balance that wonderful warmth by diffusing direct firelight and warmth through a decorative fireplace screen made of stained glass. If the screen has a profusion of red and orange glass chips, it will embellish the dynamic energy of the fire and bring great satisfaction to your comfort zone. This is one of the best things you can do for yourself!
Red doesn’t have to take over your life, but put touches of red where you can to bring the feeling of excitement, stimulation, hope for better things, passion and intensity.
