Time, money and labor will be wasted if you don’t create a search engine friendly website. The main goal of every online business is to attract maximum traffic and conversion, which results in increased sales of products and services that a business has to offer. Search Engine Ranking Optimization means adding elements to your website that will help you get a high page rank on the major search engines: Google, Yahoo, Bing, MSN, etc.

Key elements in developing a search engine friendly site include:

The elements on the page consist of the page title, meta tags and description, header and subheadings, page content, keyword density, images, URL structure, etc.

Off-page elements consist of getting links from high-ranking sites, getting inbound links, etc.

In addition to implementing on-page and off-page elements to improve search engine rankings, SEO professionals must also master some technical strategies to drive maximum traffic to a website.

Check if Google has indexed a site or not

Check the loading speed of a site

Detect and fix server problems

Fix broken links, if any.

Local search engine ranking can be improved by running optimization elements on the page. It includes writing quality content for the web pages, adding related images to accompany each web page, and also working on URL structuring.

If you want your website to rank high on Google and other similar popular search engines, you need to work very hard on the keywords and key phrases that best describe your business. For example, if your business sells bracelets exclusively for women, then it’s best to use the phrase “bracelets for women” rather than just “bracelets” when optimizing your site. Using general keywords will not get you a ranking on Google, as there is stiff competition. So always be specific when using a keyword to get a high page rank.

According to SEO experts, online businesses should use short keyword phrases instead of a single keyword. This is because people typically type multiple words to find information about a specific product or service rather than just one keyword.

You should choose keywords or phrases after thorough research. You should study the websites of your competitors as well as the sites that have managed to capture the top positions in Google. To improve Google ranking, you should use only those sets of keywords or phrases that your potential audience will enter into Google to find information directly related to the goods and services your business provides.

However, never use spamming methods like keyword stuffing to get a higher page rank. This will negatively affect your business and cause Google to blacklist your site. Google believes that “you should build your website for users, not search engines.”

Your website content should be keyword-rich as well as highly informational in nature, compelling visitors to visit you again and again to read more valuable information about a product or service. Typically, the body of an article should include a headline, subheadings that highlight key points, and of course, an engaging body.

It is very important to work on meta tags and descriptions, as Google and other similar search engines use this information when indexing a page. Meta elements provide information about the author of the page, the frequency of updates, what the page is about, and which keywords represent the content of the page.

In addition to the following on-page optimization elements, off-page optimization is also important to get additional exposure on the web. To build your site’s credibility, it’s important to get maximum inbound links (relevant links from other sites). You should also start building your social media presence by opening accounts on Facebook, Twitter, LinkedIn, Google+ and other major social networking sites to reach the maximum global audience in real time.