Deciding to use an explainer video as a way to explain your business can seem like a big deal! Content, format, tone, look and feel – all these pieces need to fit together perfectly and in a way that leaves the audience knowing what you do and thinking that you are the best option to achieve the result they want. An explainer video achieves its goals in a way that other communication methods cannot: it is instructive and entertaining at the same time. So, here are some tips for choosing the best explainer video company to market your business:
• Look for quality explanatory videos in your company. Watch his video and see if his work could be on TV. See if you are glued to your video all the time and if you feel anything like a positive emotion during the time. If so, you can be sure that you are dealing with the right producer. You can expect to pay more, but you can also expect to have a higher quality video!
• Meet the team at your explainer video company. Animated videos rely on four basic phases: script, illustration, storyboard, and animation. You should expect a high level of service in each of the four phases. For this, it is essential that the entire team of the video company sits down and works together to weave your story into place. Great videos don’t just happen, it’s a collaborative effect. So find out if your writer will be working on-site or just providing inputs or if any of the work is outsourced. When the entire video company team works together, there will be a spontaneous exchange of ideas and an obsessive attention to detail, which will give you the best results!
• Ask your explainer video company for story boards from the past. Check if it is detailed and convincing enough. Is it comprehensive and does it cover all aspects of the script? Is it inventive and original? The same goes for illustration and animation. Only by doing extensive research on the production company’s previous work will you get a picture of what you can expect from them.
• It is your brand and your money that is at stake! Therefore, only choose an explainer video company that allows generous reviews at every stage of video production. Develop a strong partnership with your producer. And, part of that relationship is based on numerous reviews. In fact, you should expect unlimited revisions in the script and storyboard phases. Getting this right is crucial for your animated video.
• Look for uniqueness! Some explainer video companies have a standard formula for making videos and simply apply a predefined format for each video, regardless of the type of business or products. While it’s nice to have a specific format for completing a task, there should be originality and uniqueness in each video. Just a new and unique script or animation can engage the audience and help them connect with your brand.
Use the tips above to find the best explainer video company and create engaging animated videos to market your brand like never before!
