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Understand dynamic text replacement

Before we get to the bottom line of how you can perform dynamic text replacement, there are a few things you need to learn. The most significant is about dynamic text. When people talk about dynamic text, they mean text, ad copy, or a keyword that personalizes the ads returned by the search engine. This is done by using strong parameters that are exploited to insert the user’s desired text anywhere, including the headline or the ad itself. For example, when a searcher has entered “hybrid cars” and it has matched the specific parameter in your ad, then the associated word which is “hybrid” will be inserted into the ad. With powerful dynamic text, you can customize the ads your customers see so that they reflect the keyword or key phrases they’ve typed. Thus, you can get more customers and be more productive.

Now, when you want to perform dynamic text replacement, there are two popular methods on how you can do it and they are by using JavaScript and PHP. As we all know, text styling is one of the causes of headaches for web designers. This is because only a few fonts can be used and graphical effects look impossible when using standard HTML and CSS. Most of the websites today that would like to replace text with images use hand-drawn images. These aren’t really terrible, especially if there are headers that can grab visitors’ attention, but then become uncontrollable, especially for sites that update many times every day.

Now we can forget about the typical ways of replacing dynamic text, including using or tags, as well as identifying attributes and even using Photoshop. In PHP, you can use a small PHP script that will deliver a dynamic PNG image for your website whenever it is needed. However, most of the scripts that can be used must first be customized according to the particular purpose of the user or business. Among those that need to be edited or modified are variables like $font_file, which should be set to the local path and not the web server’s font URL. In addition, you will also have to modify others such as font size, text color and background color.

For JavaScript text replacement, you’ll also need to use a source file that has a very simple premise. Many of today’s CSS coders use browser bugs in order to hide their CSS styles from those browsers. The script you will use for JavaScript will try to load a small test image which is typically 1×1 pixel. Once successful, the visitor will be able to see the images found on your site after the page has finished loading.

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