Bill Gates said that “content is king” in 1996, and it still is today in 2013. Companies are using content marketing to promote their brand in many ways. Where marketing used to consist of print media, television, and advertising, the Internet has made it possible for anyone with a computer and a willingness to write to have the opportunity to present themselves as an expert in their field and increase search engine rankings.
There are now literally millions of people blogging every day on topics ranging from knitting to quantum mechanics to tree hugging, and business owners are seizing the opportunity. Blogging isn’t just a way to get your message out there, it’s free, easy and fast – a blogging website can be physically set up in less than 10 minutes!
As with everything in business, you’ll need a strategy, and writing is no different: you’ll need a content strategy. Wikipedia describes content strategy as “…the practice of planning the creation, delivery, and governance of content. A repeatable system that defines the entire editorial content development process…” A good content strategy starts with branding. : How can it be used? happy to promote your brand? When a business understands its brand and has a well-defined marketing message, content creation becomes easier. However, remember: your content must be interesting, memorable Y attractive to your audience. You want your audience want to participate and learn more about your brand.
First you’ll need a plan: what are you trying to accomplish? What are your goals? You will then need to allocate resources, determine your desired audience and reach, break your content into small articles, and then decide which media forum you will use to post your content to ultimately promote your brand most effectively.
The channels that can be used provide numerous opportunities; Business owners are using content marketing to promote their brand through social media, blogs, websites, article writing and submission, white paper production, etc. Millions of people use social bookmarking sites like Digg, Delicious, and Stumbleupon to find new content and promote their brand. The exciting thing about content marketing and using social media is that you can engage with your current and potential customers. . Customers can now comment on your content, rate it, like it on Facebook or share it with friends. Not taking advantage could be costly.
