When people are given the option of purchasing a lower priced branded product or a generic / no-name product, they often prefer branded products. They don’t care much about how much they spend on Nike sportswear, Poma Shoes, and Oshkosh children’s clothing. But when it comes to cheaper no-name products, they look down on them and find them unusable. So many generic products end up on the clearance or reduction shelves. Why do people think brand names are so much better than generics? Are they really better? Perhaps they have misled us into believing that generic or cheaper products are unworthy?
More than a hundred years ago, companies began with the idea of branding products so that people could more easily know the difference between premium manufactured products and products that are cheaper and less well known.
Manufacturers in the late 19th century created packaging, labels, and advertising so that customers could easily recognize and find their favorite products on store shelves. This identical branding method continues to be used to allow people around the world to easily identify superior quality products from the United States over less reliable products on the market.
Traditionally, the US is renowned for its high-quality branded products that allow them to have the power to charge higher prices. People all over the world know exactly what they are getting when they shop in the US.
It is standard that product brands are reliable and of high value. When a customer trusts a branded product, they will most likely buy the product / service repeatedly. Therefore, regular customers increase the profits of branded products much more than generic brands.
When a customer chooses a product, their memory kicks in and they recall a TV commercial they saw, or a jingle they heard on the radio, or the big sign they see every day while driving home from work. This familiarizes them with the product rather than inexpensive products. Even if you’re not in a store, some of the jingles you’ve listened to get stuck in your head and you find yourself singing or humming them.
Does a product brand work with Internet sales? Branding a website is more essential than branding separate products. Studies reveal that online shoppers look for more sites they can trust and sell what they want at lower prices than the actual brands that are for sale. Therefore, websites that sell products take more time to advertise their website than the product itself.
The purpose of most advertising methods is to know what customers are looking for and make it available to them. In mainstream retail stores, premium brand name products are very important. At the same time, people who buy products on the Internet are looking for better quality websites than ever.
By: Kathryn Ali
Copyright http://marketing.actual-facts.com 2007
