Older online marketing strategies have given way to social media marketing (SMM) which has been intertwined with SEO. These days, this method of web marketing has become an integral part of SEO services as both are interdependent and contribute equally to a website’s success in search engines.
How SEO and SMM services interrelate
Search engine optimization is based solely on the relevance that comes from content with the correct concepts and the proper use of keywords. The best way to add content to a website is through blogs, communities, comments, and forums. And all these concepts are part of SMM.
Blog submission to media sites like Stumbleupon, Digg are successful link building campaigns. Again, your success in this method is questionable without the boost from search engines. It indicates that SEO and SMM are closely related to each other.
Due to the notable impact of this online marketing method on search engine optimization, social media marketing finds widespread use in SEO services. There are some other noteworthy reasons proving the benefits gained through such methods. Some are mentioned here.
1) Get relevant and quality inbound links
It is a well known fact that submitting to this category of websites can generate numerous incoming links to a website. And inbound links, according to search engine algorithms, are one of the vital factors that influence how your website ranks in search engines. So it’s no secret that SMM can be a smart way to improve your site’s ranking. And the best thing about getting links through submission to these websites is that the links are organic links, not purchased or reciprocal.
2) SMM as an effective reputation management tool
Many of these websites, which rank high on the SERP, are popular. And, SEO service providers must be very careful to protect links from popular websites, as visitors are more active on these sites. Getting links from such reputable sites is considered as a good referral for both search engines and visitors.
3) Gain visibility through social media websites
The basic function of SEO services is to create visibility for websites for specific keywords. In general, new sites take time to rank in the SERP and gain visibility. On the other hand, these sites that rank extremely well in search engines can help you achieve the desired result in less time.
We must remember that submitting blogs or videos to such media sites may not directly help in getting higher rankings, but it definitely creates new possibilities even for new websites to gain visibility before they are ranked.
4) Search engines frequently crawl social networks
These websites are periodically crawled by search engines due to the submission of new content. Therefore, the links that come from such sites can point search engines to your site.
In fact, SMM can influence your SEO campaign both positively and negatively. For example, your rivals are also using the same techniques on social media and it is easy for anyone to create a bad reputation for others on these media. Therefore, you need to be very careful while selecting SEO services for your online marketing campaign.
The interesting thing about social media marketing is that it does all the basic SEO functions: getting links, generating traffic, and improving visibility.
