YouTube videos for insurance agency marketing and lead generation
Insurance agency marketers spend a lot of time discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss out on an excellent opportunity available directly with YouTube. Consider these ten compelling YouTube stats:
- The 2n/a most visited website in the world with 23 billion visits per month
- It is the second largest search engine after Google.
- Used by 1.3 billion people worldwide
- There are 2 billion monthly active users
- Every day 5 billion videos are watched
- 1 billion videos a day are viewed on mobile devices
- Male users outnumber female users by a 2 to 1 margin
- Users average around 40 minutes per day on YouTube
- Approximately 79% of all Internet users have a YouTube account
- The largest market for YouTube is the US (15%)
Granted, YouTube is clearly a major player when it comes to traffic and retention. But how does that translate into opportunities for companies in general and for insurance agencies and brokers in particular? The videos offer agencies, brokers, TPAs and wholesalers the opportunity to:
- showing experience
- Create sticky content
- Educate your prospects and customers
- Engage prospects for 5, 10 or more minutes
- Leverage content across multiple channels
- Improve website performance
- Generate leads on profile
YouTube videos can pay dividends for years to come, and as your videos get more views, your videos rise to the top of the rankings. Your insurance agency videos can record thousands of views and continue to attract viewers even if they are five to ten years old! Videos can have a long shelf life if done correctly, assuming the topic remains relevant. Therefore, topics should be selected with lifespan in mind, although trending topics may attract more views in the short term. Agencies and brokers can create videos on a wide variety of topics, here are some general examples:
- Experience Modification Factors Impact on Rates
- Five Hidden Business Risks That Aren’t in Standard Policies
- Best Practices for Remote Employee Enrollment
- 5 creative ways to increase profits without increasing costs
- Leveraging Safety Programs to Lower Insurance Premiums
What kind of videos should agency marketers create? There are many styles to choose from, here are some of the main types of videos that insurance salespeople can use:
- Image-based video
- video of a roll
- Video B-Roll
- typography video
- 2D and 3D animation
- whiteboard animation
- Recorded webinars
- Voice over PowerPoint
- talking head videos
Videos can range from a minute to an hour or more! Content is king regardless of length, although shorter videos are often recommended.
So what’s stopping your agency from taking advantage of this powerful medium and platform? Agencies that lack the time or resources to complete this initiative may consider outsourcing to an experienced insurance agency and broker marketing agency to supplement their in-house staff.
