There’s a lot to know about managing Google AdWords. Google’s privacy policy is not that high yet as they are updating and releasing their new features for the AdWords platform. The new Google AdWords interface may take some time to understand, but once you get the hang of it, it’s a piece of cake. In 2018, Google found itself in a product advertising wrestling match with Amazon. This year, Google AdWords Management introduces some exciting new features for the marketing business. You must have the following five characteristics whether you are running a business for the trading company or some digital store. Let’s see what are the main features introduced by Google AdWords management.
For 2019, the old version of the AdWords management interface will be phased out and you’ll get the new interface that will help you operate better.
Here’s the list of five must-use features in 2018 from AdWords management.

The new AdWords interface
It will surely take some time for users to get used to the new Google AdWords management interface. Once they understand the interface, they will surely love it. In the new interface, you will enter the world where you can bid on different calling extensions, earn target revenue, check out some new landing pages, and also promote discounts. The new Google AdWords management interface is making all this possible for its users.
In the new Google AdWords management system user interface, you will get a new user interface as well as some impressive controls. My most favorite UI update is the call detail reports. In the previous version, you could only see the levels, but in the new interface, you will be able to know how long your keywords produce. In the new Google AdWords interface, you’ll get a cool dashboard where you can see all the trends.

Extension of promotions
In 2018, more than 180 billion dollars were spent on digital marketing. What does this have to do with promotional extensions? In the new Google AdWords update, the main update is the promotion of extensions, as with the help of this you can push your product to more doors. It is well documented in Google Policy that the increase of extensions depends on the click rate. Advertisers are always trying to attract more customers. Google is trying to do everything for you so that you spend on AdWords, not Amazon.

Message Extensions
If you designed your landing page like a masterpiece, chances are high that users will contact you before reading your page. You must use the new Google AdWords extension “Message Extension” so that they can easily contact you. Message extensions actually engage users with your landing page. Post extensions are the important part of your landing page. PPC management works here too, as in a standard text ad, users may click through to your page, but engagement isn’t always 100%. PPC management is the other side that helps you in some other effective way. If you are going to use the message extension, you will know what your users really want from you.

Just call the ads
PPC management works in the form of call-only ads. The thing to keep in mind is that call-only ads will only run on mobile-enabled devices. This allows optimization of phone call clicks. Google AdWords unlocks more than enough data to run a campaign using call-only ads. With the help of calling ads only, you can see the following things like

How many users click on your page without the call? How many calls were made and what is the duration of each call? What keywords are produced when the ad is clicked?

shopping campaigns
Shopping ads are provided by AdWords as this is the best way to market shopping campaigns. A simple search can produce a large number of results against your product. This is the difference shopping ads can make. According to the latest report, 87% of clicks come from shopping ads and 60% of shopping ads are non-branded keywords.

Final remarks
AdWords got a lot better in 2018, and we hope these tools help you out and give you a fresh approach. If you are still having difficulties, make an appointment with our experts and professionals to speed up your account.