Many businesses are now seriously considering Facebook marketing, it’s a great way to publicize upcoming events or get feedback on new businesses.
Facebook interaction between users is much higher than search engine sites. You have the atmosphere of social media that is almost like a party. Users see what their friends’ status pages are saying, comment on links or photos, and also share information on Facebook, so there is great potential for viral marketing.
Some data from Facebook:
· There are currently over 550 million Facebook users in the world and the rate of new users joining is phenomenal.
· With today’s technology, you can connect to the Internet through your laptop, mobile phone, desktop computer, and television.
· It is estimated that users spend an average of 55 minutes a day browsing the site.
The average user has about 130 friends who are connected to networks that can have hundreds or thousands of people within them, so the reach of the marketing is phenomenal.
· Pay-per-click advertising is much cheaper on Facebook than on other search engine sites and can be more specific and targeted than Google PPC ads.
Tips for Better Content Marketing on Facebook PPC Page
Facebook marketing strategies are different from Google Ad Words or MSN PPC. Facebook is picky about how it presents its ads, so be careful and read their marketing guidelines before embarking on a campaign. However, it’s much easier to market on Facebook than it is on Google, and even if you’re new to the internet, you can set up a simple campaign in a couple of hours.
Facebook Ads allows you to include photos with your ads, but you need to be careful which photos you select as they must match the ad words you have selected, otherwise the Facebook police will not approve your ad.
Try to put your keywords in the title and body of the ad to get the most exposure.
When setting up a campaign, you can target age ranges, gender, countries or cities, interests. Keyword selection on Facebook is a bit different than on Google, where you target interests rather than generalized keywords. Remember that on Facebook you are targeting an audience, not a language based on a search engine.
Ads will then be placed based on the criteria you’ve selected, and when those users log into their Facebook account, your ad will appear throughout the page to only appeal to their specific interests. Smart huh!
The difference with Facebook page marketing is that your target market votes on your ad, and if you don’t get enough votes, your ad will get fewer views and will eventually be removed. It’s the only place where your ad gets the vote!
For more information on social media marketing, please visit my website.
For your success in PPC marketing on Facebook!
