This leadership style fuses the best aspects of Authentic and Transformational Leadership. Combining these traits and giving it a new name does not create a new leadership style. More is needed. This article outlines the underlying aspects of this new style of leadership and discusses how leaders can incorporate it into their own lives. Integrity is the foundation of this leadership style.

Ethics
Authentic leaders are ethical leaders. They have identified their ethical codes and never compromise on what they believe to be right or wrong.

1. Know the values ​​of your organization, so that you can incorporate them in your day to day.
2. Know your personal ethics. The best leaders follow their personal and organizational ethics.
3. Know the consequences of behavior that does not live up to its corporate values, or that violates the rules of ethical behavior. When this happens, there should be consequences without being too harsh. You must remind people of the proper standards of behavior.

Authority
Authentic leaders know how to use the right kind of authority for the good of the group and the goal to be achieved. As a leader, your team must look up to you. When leaders walk the talk, they earn the esteem and appreciation of their teams.

Hire the right people
It cannot be stressed enough how important it is to hire the right people. They must be the right people in the right job at the right time and with the right attitudes.

The customer is extremely important
The customer is essential to determine where the company should go, that is, in the right direction. Determine customer needs and then meet those needs. After determining customer needs, leaders must determine the costs involved and the steps necessary to meet those needs.

Products don’t have to be just good enough
The key in today’s technology-driven economy is that companies don’t have time to wait more than a year for a product to be determined to be the best. The key is to work faster and use test and iterate to make improvements as needed.

Find the good in an organization, not the bad
When leaders join an organization, they should not work to find out what is wrong with the company, but rather to determine what is good and makes the organization great and improve in those areas. By spending excessive time finding errors that exist, you must determine which actions are successful and encourage workers to continue.

Test and iterate.
When creating new products or services, never settle for good enough. Always strive to make your product or service the best it can be. Then continue making improvements as needed.

Consider your target market.
Customers are very important. Companies must be able to recognize the needs of their customers and strive to provide them with the best customer service. Look up information from your customers and find out what they demand. Once determined, set goals to supply customers with what they need.

Learn to manage your people.
You have to deal with employees, including senior managers. You are faced with the challenge of how to get people to adapt to changes in the organization. Top managers can be retained or fired, while some younger executives already know what they want. It is important to evaluate, assess and do the right thing: encourage people to come on board by encouraging them or letting them go.

Hear what your employees are saying.
Your employees are extremely important to the organization and you must allow them to give their opinions and learn from them.

Be a willing, participative and well-informed leader.
Motivating and inspiring team members can show how understanding one is as a leader. When it comes to trusting and respecting employees, you need to be one of the supporters, which makes you an engaging leader.

Inspire employees instead of forcing them to work.
A transformational leader will encourage employees to work through motivation and inspiration. Be a leader who sets a good example and constantly encourages them to be productive. You are not there as a leader to force anyone to work. Make sure all your employees are engaged and happy.