You should already know the importance of having an SEO strategy for your company or brand. It’s key to driving organic traffic, which is great because it attracts more prospects who are actually looking for your products or services. It’s the bees’ knees in the internet marketing industry, but if you’re not using it correctly, you could be ruining your content marketing efforts. Having an ineffective search engine optimization strategy is just as bad as having none at all. It’s important to have an agency that offers professional SEO services review your search engine optimization plan to make sure you’re using up-to-date methods.

Your content marketing and search engine optimization techniques should work together in harmony. The following are common reasons why this is not a reality for most companies.

Your focus is on short-tail keywords

Doing this often leads to thin content. Just a few years ago, it was simpler. You can focus your content on phrases or keywords and actually get higher rankings without any problem. But this often resorted to low-quality content that was undesirable for human audiences.

Google Panda changed the game, rendering this old tactic ineffective. If you still use it, this could be why your content marketing plan is failing you. Instead, what you should be doing is focusing on long-form content and paying less attention to individual keywords and more to search phrases that are relevant to your industry and topic. Your main priority is to please the readers, so make your internet marketing strategy strong with valuable content, while getting a decent number of keywords. An SEO agency with keyword research.

You are invited writing for low-end sites

The quality of the websites you guest write for is very important. Think of it this way, would you read about running a business from a site that is spammy and shady looking? Probably not. No one will take your content seriously if it is posted on a low-quality site. Be more selective about where you post your content.

You are not targeting the mobile user

Mobile SEO is very important and should not be overlooked, but what is also not burned is the content marketing strategy. Having a mobile-friendly and responsive website design is only part of it. You should also focus on writing titles that are designed to appeal to users who are on the go and that are loaded in a format that is easily viewed on mobile devices.

If your content marketing is guilty of these mistakes, then it’s time to revamp your company’s internet marketing strategy. Consider working with an SEO agency to resolve the issues.