Many people looking to start an MLM or home-based business think they have to become a door-to-door salesperson, telemarketer, or Amway representative who gives endless presentations to make money.
That is not reality at all. These methods work, but there is an easier way.
The rule here is to build a successful MLM business: we rank and we market. We do not sell!
Selling just drives people away and all they want is to get as far away from you as possible.
There are sales superstars who jump in with both feet and patronize people like crazy. They go out fast and sponsor 20-40 a month and even though it may seem like you won the lottery, within three months all those new reps will start quitting faster than you can sponsor new reps.
Because? Because people can’t duplicate themselves and new reps sponsored by a superstar recruiter can’t do what the superstar did and start to believe that they’re not cut out to own an MLM business. The superstar makes it look so easy that they start to feel frustrated or unqualified to build such a business.
People will never be duplicable, but systems are. This is why having a proven and successful system that is duplicable is very important, but it is only part of the equation. The other part of the equation is you.
You have an important role to play in building your MLM business because people buy from you as much as your opportunity. Are you offering something of value to this person that will help them gain power by partnering with you?
True leaders have invested time and money learning the skills necessary to succeed in the business of their choice, regardless of what business it is, and they can transfer their knowledge to someone in a way that allows them to get successful results faster than they do. That’s valuable to someone who wants to learn that skill.
But selling isn’t the same as marketing, so how can you tell when you’re selling?
As soon as you start to explain something about your business, you are selling. If you start talking about the price, the ingredients, the compensation plan, the background of the founder, or the product, you are selling. Anything more than a company or product name or a testimonial is sold. Do not do that!
Think of yourself as a professional promoter whose only job is to deliver information about an amazing business opportunity or product and offer marketing tools to as many people as possible because these marketing tools do the work for you. The tools sell the business or product and you only sell yourself as a leader.
If you put a city kid on a tractor against an old farmer with hand tools, who do you think would plow the most land and reap a bigger crop? The boy from the city because he has the use of better tools that give him an advantage over the experienced farmer. Marketing tools do the same.
Some people complain that they have to spend money on tools, but these people don’t get it at all. Education costs money and tools cost money and the right tools, coupled with the right education and a solid reason why you want to be in business in the first place, can make you a fortune.
Think about it this way. It doesn’t matter which tool your company uses; brochures, CD’s, DVD’s or postcards, it makes you money and will make the sales for you. Most people don’t like to sell, but they keep selling and selling and selling.
Let the marketing tools classify and sell for you.
For example, a DVD presentation that costs say ten dollars per DVD is worth hundreds or thousands more than ten dollars. Because?
First, you’ll give a much better sales presentation than most people, and you’ll do it the same way every time, anytime, anywhere. Second, imagine your DVD is an employee working for your company. If you show a hundred presentations that last 20 minutes, how much does your employee get paid? Ten dollars divided by 100 times equals ten cents times twenty minutes or 30 cents per hour.
What if you had 100 DVDs doing that every day? And he made a sale of, say, $10 a third of the time. That’s $330 a day or $10,000 a month. 100 DVD’s costing you $1,000 would be a bargain. Or you can save your money and do 100 presentations a day yourself. Do you see why it is worth investing in having the tools?
Don’t waste time with people who don’t get it. Forget about the neighbor or friend who didn’t see what excites you so much. You’re not ranking for their approval, you’re ranking to find people who get it and can see how using these tools can grow a successful MLM business. People who will go out and grow their business and find others to do the same.
All you are doing is giving each new person you expose your MLM business opportunity to a chance to say yes or no. The more you do this, the more successful you will be. Once they start, give them the tools to do the job right instead of trying to turn them into sales superstars or product experts.
