Is it possible to make money using videos to sell your own product or hire vendors to sell it for you? Yes it is. YouTube is absolute proof of that. Lots of great YouTube video promotions and promoters for guitar and piano lessons, anything and everything you can think of. In previous articles, I’ve mentioned Blendit videos where the iPhone blending guys use YouTube to market through video. Mentos, that candy, did you ever see those two guys in lab coats where they’re taking Mentos and they put them in Coke and it creates a pressurized explosion and the Coke goes like 10 feet in the air?
Go to YouTube and type Mentos and this went so viral through YouTube. I heard somewhere and don’t quote me, I think sales of Mentos candy, due to the viral nature of everyone buying these Mentos to blow up these 2 liter Coke bottles, was up 20%.
Absolutely, video is very powerful to sell, but you need a medium that people’s eyes have to be on that video. Video versus audio, if you have 100% attention from someone who is watching a video or demonstrating a product or just listening to audio, video will win hands down.
But audio has many other ways and opportunities to enter the minds of prospects from a CD to listening to it while working out, cleaning the house. You can multitask and listen to audio. You can’t do that with video. You can’t or shouldn’t watch videos in your car. So use video to help sell and spread the word, but don’t forget the power of your audio.
