Before going into details, let’s analyze a little myth; Ignis fatuus. Is it true that 1000 views make a dollar on YouTube? The answer to this simple question is No. There is no virtual connection between the amount of money and the number of views you get on YouTube. However, higher number of views will help you in sponsorship, YouTube association, and earnings through third-party payroll ads. There is no such hypothesis that tends to resolve this conflict of direct dependence on number of views and estimated revenue (I know the low CPM on your AdSense account is bothering you, but that is also a rough estimate). Before understanding how to make more money on YouTube, we need to know the basics of pay-per-click (PPC) marketing.
Caution: Geeky stuff next, proceed with your brain!
PPC is a marketing strategy employed to inorganically drive more traffic to your website (the opposite is SEO).
This knowledge includes paying search engines money to display your website on the search engine’s website. Given that around 51.2% of the total on the web, searches are carried out on Google; We will delve into the depths of Google Marketing.
You’ve built a website and you want to advertise on it, and you pay Google a substantial chunk, that’s all and Bravo, your website is at the top of the search results! It sounds too simple, but wait, there are thousands of other sites that offer their content that may be similar or even better than yours. The question “How does Google classify them?” Arises. Well, the first criterion is an easy guess. Money, the more, the higher the ranking. Aside from this, Google believes in providing quality content as you simply won’t ruin your reputation by displaying unrelated and underdeveloped websites just to make little money and act on people’s faith. Things get a bit tricky when the Google AdWords auction comes into play, in addition to the bidding procedure, Google takes into account PPC campaigns, supporting backlinks, less competitive long-tail keywords, and how well optimized it is. the place.
Ad rankings are designed based on these factors. You may be wondering what it has to do with my videos. Remember that poor ad rankings mean higher CPC rates (that’s what we want!) There are two ways that ad companies pay Google, first is cost per view (CPV) – based on the number of times they an ad is seen on the video, payments are made to the creator. What advertising companies are looking for, the sales of their products and what they want is for the user to access their landing page instead of being seen only from the outside (which may evoke interest but to a lesser extent) this strategy Backup is a bit outdated and suffers from lower income from its YouTube videos.
The second is my favorite technique (ad companies love it too), the cost per click (CPC) technique, the only problem is the higher payout rates (good for us!). The AdWords auction is bidding on keywords that are relevant to advertising companies, while some keywords may be competitive, some are a little concerned, for example, keywords on insurance, mortgages, and finance are incredibly competitive, and the highest bids go there. . You just want to choose a suitable title, description and even subtitles to use these keywords in your videos. Search engines have spiders and bots to identify them from the rest of the videos and help you rank higher.
Remember that quality content is a must on YouTube, as audience retention time is a critical factor in rankings. Use catchy custom headlines and thumbnails.
The headlines are where your head is. If you asked a copywriter how essential a headline is, they would say they spend 90% of their time rewriting headlines. So how should you write the first one? First of all, I want you to ask these three questions;
Why would people be willing to click on your video?
Two, what would stop them until the end?
Three, why would they care to like or subscribe?
The answer to the first question is self-interest. Why did you click on my “Get $ 10,000 a month on YouTube” article simple because it promotes one of your personal interests, the information you care about is something that is important to you (you can’t help but get 10, $ 000! ). These are the considerations to keep in mind when uploading videos: make viewers reluctant to click on them.
Having learned how important a title is, now you have to optimize your description, here are some rules:
Make sure the keywords used in the title are taken multiple times (just don’t be intrusive, keep it natural and truculent) include these keywords in your tags as well. (Choose at least 5-10 cards) and your channel description should ensure that you specialize in providing that particular content (search bots will read it, giving you greater authority – better search rankings).
Provide a hyperlink at the beginning of the description – it only acts as a backlink for your videos, improving searchability.
If you really are a lazy bum then the last option would be to seek the help of a freelancer, there are numerous websites (freelance, fiverr, and work to name a few) that would do your job for the best possible price.
You mentioned the use of highly paid keywords. I saw that “mesothelioma law firm” has the highest cost per click (117 $). Can I make a video about it and make a lot of money?
I wish it had been that simple. However, this is not likely to be the case. The nature of the ads depends on the content of your video, and the CPC rates depend on the audience, this means that you will never get the same $ 117 paid ad flashing on your video (it’s alliterative, but probably not). Since mesothelioma is a disease, it is possible that advertisements for law firm and health care agencies with a low CPC rate will appear in your video, making hardly any difference to your income.
What happens if I start clicking on the ads shown in my video? If not, can I create a fake account and click on my ads?
The answer to the first question is clear: no Google has strict rules against you, and this type of action can permanently block your AdSense account. The second question is something acceptable, you may get paid by clicking on your ads through a fake account; For a beginner, after a 45% deduction in CPC rates, you get 3-6 cents on average for hitting the $ 100 threshold. Math.