Description: Twitter is one of the fastest growing social networking tools on the internet, but why is that? Read on to find out how Twitter has become such a powerful communication tool for businesses.
How did Twitter come about?
If you have been involved with internet marketing, then you should already be familiar with Twitter. It is one of the fastest growing media tools that is available on the internet. It is now being used by small and large online businesses to establish and grow their internet presence and attract new customers.
For anyone unfamiliar with Twitter, it is a free microblogging and social networking service on the Internet that allows its members to provide up-to-date comments on their activities.
On the page of a member, you can publish up to 140 characters of such updates, called tweets, to his “followers” so they can be alerted to any new activity within your business. Twitter was first introduced on the Internet in 2006 and has since gained popularity worldwide.
Why is it popular?
One of the latest and most powerful web marketing strategies being used by online marketers these days is web 2.0 marketing. It has been widely recognized as an effective tool for online marketers to effectively communicate and establish their sales effort to the target audience.
Since its establishment less than 4 years ago, Twitter is today known as the new SMS of the Internet industry. Today, regular web users, online entrepreneurs, and even celebrities use Twitter regularly.
microblogging tool
Microblogging basically works like any kind of blog, where you post content on your web page for web visitors to see. The only difference is in the prefix micro-, which means that it is very short.
Therefore, it is an effective way to provide fast updates. With a 140 character limit, you really need to cut to the chase when providing updates. It really suits the fast-paced nature of the online world, where people want to get the information they need right away.
Why do you need Twitter?
For online businesses to be successful, transparency in the online community is essential. Therefore, it makes perfect sense to use Twitter as a medium or tool to promote your business and increase your brand awareness.
The basic premise of using Twitter is quite simple, but its effects are critical for any business to establish brand and commercial success. One of the reasons why the web 2.0 marketing strategy has become quite effective is its ability to reach your customers and build a relationship on a personal level.
Additionally, there is a tremendous amount of interactivity between you and your “followers,” in addition to the one-way form of communication employed by some other marketing tools, such as email marketing.
In fact, discussions are available where people interested in the same topic can talk to each other, ask questions and share knowledge. So people are forced to freely participate instead of you going after these people, which really makes the online marketer’s job much easier.
